From the New York Times 9th annual year in ideas April, the world was introduced to Ruppy, the first known fluorescent dog. In natural light, Ruppy seems to be an almost-normal beagle — though his paws look as if he has stepped in pink ink. Under ultraviolet light, the effect is quite evident: he emits [...]

To promote the launch of new movie (that’s “film” in British), ‘Contagion starring Gwyneth Paltrow,’ Warner Bros in Canada created billboards (“posters”) composed of petri dishes on which bacteria grew to spell out its name.

Mark S resume (lr)

Ozzy Osbourne pretended to be his own waxwork figure at Madame Tussauds in New York as a way to promote his new album, “Scream” which is out on June 22nd.

See more here.

from New York Times mags 9th annual year in ideas called “it happens when nobody is watching” and placed in a bus shelter in Berlin, was a one-time installation sponsored by Amnesty International. When a person in the shelter was looking at the poster, he saw, along with the words, a photograph of an amiable [...]

Pop star Cee Lo Green will make about $20 million this year. His hit single “Forget You” (actually it’s not “Forget”, but another shorter word beginning with the same letter) became the 12th most downloaded track of all time. But his music sales represent only a small proportion of his earnings. The New York Times [...]

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Pop star Cee Lo Green will make about $20 million this year. His hit single “Forget You” (actually it’s not “Forget”, but another shorter word beginning with the same letter) became the 12th most downloaded track of all time. But his music sales represent only a small proportion of his earnings. The New York Times calculates [...]

Foursquaropoly. This is an interesting idea. Make your own city a virtual Monopoly board where you can buy the buildings and play against other players. Watch this video to see the concept.

David Hockney started using his iPhone to create paintings in 2008 and in 2010 started using the iPad too. An exhibition of the art he’s created, called ‘Fresh Flowers’ is now on display in a gallery in Toronto.

Punk band Anti-Flag and useless.org released a limited edition tee shirt for Earth Day. The shirts are unwanted shirts that were gathering dust in Anti-Flag’s warehouse, that have now been repurposed with a new message. All proceeds fund a water and sanitation project in Sierra Leone. See more details here.

We talk in our book about innovative umbrella designs, well here’s a new one we like. Check it out here.