A great way to advertise Copenhagen zoo.

Pop star Cee Lo Green will make about $20 million this year. His hit single “Forget You” (actually it’s not “Forget”, but another shorter word beginning with the same letter) became the 12th most downloaded track of all time. But his music sales represent only a small proportion of his earnings. The New York Times [...]

Build a better mousetrap and the world will beat a path to your door. Here’s one. The OneDown mousetrap swings upright from horizontal due to a rodent’s own weight to clearly indicate that it has been trapped. There is no risk of snapping the fingers and creating any mess or smell as the trap doesn’t [...]

Half chair, half Vespa. And that’s all there is to it.

When visual artist Yoi Kasama asked children to put sticky coloured dots on a white room in an Australian gallery space the result, called ‘The Obliteration Room’, perfectly illustrates the natural creativity of children.

I have two decades of experience creating and crafting brand positionings and strategies that have benefited numerous companies, both small and large, from established multinationals to startups. I use a straightforward approach (see my section on brand strategies) that starts with an understanding of the market, the company and the consumers and ends with a [...]

When announcing an effort to launch Googly TV head of engineering, Vic Gundotra, was making an obvious reference to Apple when he said at the press conference: “If you believe that the only way to get a good smartphone is to bet on one man, one device, one carrier, and one choice, that is a [...]

It’s just cool…. click here.

Since time immemorial — or at least since Pong — one barrier that has stood between gamers and total Tron-like immersion in their video games has been the controller: the joystick, trackball, mouse, light gun or whatever. This year Microsoft demonstrated a technology, code-named Project Natal, that enables players to control games using only body [...]

There is no question that the right brain is involved in creative thinking. But the idea that creativity is solely a function of one side of the brain is far too simplistic. The myth that it’s all about the right, well just isn’t right. As outlined in a recent article, any creative act, from solving [...]

Nokia has unveiled the first pedal-powered phone battery charger. According to the Financial Times cyclists will be able to plug their handsets into a charger mounted on their handlebars and connected to a dynamo that harnesses electricity from the wheels. It would take two-and-a- half hours for a cyclist riding at 15km an hour to [...]

By: Tom Lanham | 11/11/11 3:34 PM Dave Stewart calls it “an eye-opener into the world of possibilities where new technologies marry the printed page.” And basically, it’s a new iPad app that he and branding expert Mark Simmons are offering called “Creativity,” based on their 2010 book “The Business Playground: Where Creativity And Commerce Collide.” [...]

From the New York Times 9th annual year in ideas April, the world was introduced to Ruppy, the first known fluorescent dog. In natural light, Ruppy seems to be an almost-normal beagle — though his paws look as if he has stepped in pink ink. Under ultraviolet light, the effect is quite evident: he emits [...]

This ad for free WiFi in McDonald’s gets the idea across through a simple visual that sells the brand.