Or is the other way around. Fuse Project out of San Francisco developed this revolutionary solution to reduce use of packaging materials.
You will have seen the announcement earlier this year that pop sensation Lady Gaga has become the creative director for instant camera company Polaroid. The cynical amongst us might view this as a publicity stunt that won’t translate into anything more than a few column inches. After all, now that all pictures are pretty much [...]
The idea that collaborative thinking, or ‘Groupthink’, as the right way to solve problems creatively is misguided. According to author Susan Cain in the New York Times, it is often solitary thinking that leads to the biggest creative breakthroughs. She mentions Steve Wozniak who invented the first Apple computer and said in his memoir: “Most [...]
Pop star Cee Lo Green will make about $20 million this year. His hit single “Forget You” (actually it’s not “Forget”, but another shorter word beginning with the same letter) became the 12th most downloaded track of all time. But his music sales represent only a small proportion of his earnings. The New York Times [...]
Nokia has unveiled the first pedal-powered phone battery charger. According to the Financial Times cyclists will be able to plug their handsets into a charger mounted on their handlebars and connected to a dynamo that harnesses electricity from the wheels. It would take two-and-a- half hours for a cyclist riding at 15km an hour to [...]
Closed stores look ugly for passerby and detract from the streets they are, making them look less attractive and vibrant. That’s why the idea of dressing them up with attractive fake shop fronts, with colorful window displays is such a good one. Fake shop fronts are starting to appear in the South East of England, [...]
I have two decades of experience creating and crafting brand positionings and strategies that have benefited numerous companies, both small and large, from established multinationals to startups. I use a straightforward approach (see my section on brand strategies) that starts with an understanding of the market, the company and the consumers and ends with a [...]
Without a culture of creativity in a business and without resorting to just copying other people’s ideas (hello China), innovation becomes impossible. And innovation is what drives growth in the good times, and survival in challenging ones. The President of Ohio-based bathroom fixtures company Moen, David Lingafelter, is convinced that innovation driven by creativity is [...]
A new study published in the Journal of Psychological Science helps explain why many people try to pooh-pooh novel ideas. They find it scary. Research by the University of Pennsylvania and co-author of the experiments that involved 200 subjects, showed that while people say they want creativity, in reality they reject it partly because creative [...]
Linden Tibbets has created ifttt.com (“if this then that”) to let regular web users connect sites and apps like Twitter, Tumblr, Facebook, and Vimeo into rudimentary–but highly useful–personal mini-tools. Think of it as duct tape for webapps.