A restaurant in Australia has started using iPads for menus. Global Mundo Tapas in Sydney has a custom app on which customers can view menus, read dishes along with tasting notes, and see photos of the dish. The App put the dish together and the order is sent to the kitchen via WiFi. Diners with the help [...]
Our iPad app ‘CREATIVITY’ has just been released so please download it and review it.http://itunes.apple.com/us/app/pounce/id477075451?mt=8 You can find it by searching ‘Creativity.’ Here are some things to look out for on the app so you can quickly get a sense of what it includes: It includes a full-color book with loads of graphics ad pictures. There’s an [...]
What’s the secret weapon that will give a business an unfair advantage over its competitors? No, we’re not talking industrial espionage or insider trading. We are referring to creativity. Here are 6 tips for how to make your business more creative. (there are many more in our book!) 1. Celebrate mistakes. It’s okay to fail. [...]
Without a culture of creativity in a business and without resorting to just copying other people’s ideas (hello China), innovation becomes impossible. And innovation is what drives growth in the good times, and survival in challenging ones. The President of Ohio-based bathroom fixtures company Moen, David Lingafelter, is convinced that innovation driven by creativity is [...]
IDEO’s Tim Brown at a recent TED talk. Interviews with Tim appear in Business Playground, the book.
With the flick of a switch, Philips Electronics may have just dramatically lowered America’s electric bill. In September the Dutch electronics giant became the first to enter the U.S. Department of Energy’s L Prize competition, which seeks an LED alternative to the common 60-watt bulb. Sixty-watt lights account for 50% of the domestic incandescent market; [...]
Nicely designed quotes about creativity from great thinkers (the usual suspects) by Shirley-Ann Dick. I like how she says on her website, bolded and highlighted: CONTRARY TO WHAT YOU MAY HAVE READ ON THE INTERNET, THESE ARE NOT FOR SALE UNDER ANY CIRCUMSTANCES. IT IS A PRIVATE PROJECT.
Build a better mousetrap and the world will beat a path to your door. Here’s one. The OneDown mousetrap swings upright from horizontal due to a rodent’s own weight to clearly indicate that it has been trapped. There is no risk of snapping the fingers and creating any mess or smell as the trap doesn’t [...]
This is a nice piece on seeing different perspectives that appeared in the Atlantic and was written by Laura Seargeant Richardson, a principal designer at frog design, a global innovation firm. Javier Hans is on a mission to change how the world’s youth think about creativity and innovation. At nine, he founded Inventors Without Borders. At 15, [...]
According to Stephen Johnson, innovation expert and author of “Where do Good Ideas Comes From?”
I have two decades of experience creating and crafting brand positionings and strategies that have benefited numerous companies, both small and large, from established multinationals to startups. I use a straightforward approach (see my section on brand strategies) that starts with an understanding of the market, the company and the consumers and ends with a [...]
Howard Gossage, an icon of 1960′s advertising, talking about “mammanoids” and “tediophobes.” mammonoids and tediophobes
