This ad for free WiFi in McDonald’s gets the idea across through a simple visual that sells the brand.

Hunch is an interesting new business idea It helps people make decisions by asking you 10 questions and using the collective knowledge of the community to give advice. this is how they describe it on the website….. Look. Decision-making is difficult, and decisions have to be made constantly. What should I be for Halloween? Do [...]

A single use toilet for slums in the developing world where there are no permanent toilets . Developed by Swedish architect Anders Wilhelmson who told the New York Times “Not only is it sanitary, they can reuse this to grow crops.” Once used, the bag can be knotted and buried, and a layer of urea [...]

You will have seen the announcement earlier this year that pop sensation Lady Gaga has become the creative director for instant camera company Polaroid. The cynical amongst us might view this as a publicity stunt that won’t translate into anything more than a few column inches. After all, now that all pictures are pretty much [...]

Since time immemorial — or at least since Pong — one barrier that has stood between gamers and total Tron-like immersion in their video games has been the controller: the joystick, trackball, mouse, light gun or whatever. This year Microsoft demonstrated a technology, code-named Project Natal, that enables players to control games using only body [...]

A camera that records everything you see. A cool little camera that fits behind your ear from Looxcie.

There is no question that the right brain is involved in creative thinking. But the idea that creativity is solely a function of one side of the brain is far too simplistic. The myth that it’s all about the right, well just isn’t right. As outlined in a recent article, any creative act, from solving [...]

Build a better mousetrap and the world will beat a path to your door. Here’s one. The OneDown mousetrap swings upright from horizontal due to a rodent’s own weight to clearly indicate that it has been trapped. There is no risk of snapping the fingers and creating any mess or smell as the trap doesn’t [...]

What ‘The Social Network’ teaches us about business innovation. What is it about the Zuckerberg story and how he founded Facebook that is drawing so much interest? The obvious answer is that he has become the world’s youngest billionaire at 26 years old and people would love to know how he did it. The film [...]

Maybe. CEOs, teachers, and leaders claim they want creative ideas to solve problems. But creative ideas are rejected all the time. A new study, which will be published in an upcoming issue of Psychological Science, a journal of the Association for Psychological Science, finds that people have a hidden bias against creativity. We claim to like creativity, [...]

A couple of years ago, Seth Frader-Thompson was driving a Prius. Priuses have little screens on the dashboard that tell you what gas mileage you’re getting, in real time, as you drive. It crossed Frader-Thompson’s mind that houses should have something similar. So he built the EnergyHub Dashboard, a little device, with a screen, that [...]

If you bought a book by Belgian’s most famous crime writer, Pieter Aspe, you got this bag.

We have now released Creativity Lite in the iPad app store, a free version of our 5-star rated app to help unleash your creative mojo. Check out the link here.

Closed stores look ugly for passerby and detract from the streets they are, making them look less attractive and vibrant. That’s why the idea of dressing them up with attractive fake shop fronts, with colorful window displays is such a good one. As written about in the Financial Times, fake shop fronts are starting to [...]