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We love this extendable VW camper van from Overlander Motorhomes in wonderful Wales. Just don’t drive off before pushing it back together again the next morning.

I have two decades of experience creating and crafting brand positionings and strategies that have benefited numerous companies, both small and large, from established multinationals to startups. I use a straightforward approach (see my section on brand strategies) that starts with an understanding of the market, the company and the consumers and ends with a brand positioning and strategies that are relevant and motivating. Now I have a created a condensed version of the process in the form of a one-day workshop. Through a series of structured sessions during the course of the day together we will:

• Define your target audience.
• Create a positioning, a vision and a mission for your brand.
• Develop a series of actionable creative strategies to communicate your brand to the world.

In addition I will help you find ways to unleash the full potential of your brand. Using creativity tools developed for my book ‘The Business Playground’ we will identify:

• New markets and market segments to stretch your brand.
• New usage occasions for customers to use your brand.
• New venues for your brand.

Every workshop is a high-energy experience uniquely designed around your specific branding needs and can either be held at your offices or hosted offsite.  If you’re interested in hearing more, I’d love to talk about how a workshop might work for you so please email me at markjcsimmons@gmail.com.

Thanks!

Mark

The idea that collaborative thinking, or ‘Groupthink’, as the right way to solve problems creatively is misguided. According to author Susan Cain in the New York Times, it is often solitary thinking that leads to the biggest creative breakthroughs. She mentions Steve Wozniak who invented the first Apple computer and said in his memoir: “Most inventors and engineers I’ve met are like me … they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone …. I’m going to give you some advice that might be hard to take. That advice is: Work alone… Not on a committee. Not on a team.”