Hunch is an interesting new business idea It helps people make decisions by asking you 10 questions and using the collective knowledge of the community to give advice. this is how they describe it on the website….. Look. Decision-making is difficult, and decisions have to be made constantly. What should I be for Halloween? Do [...]

I have two decades of experience creating and crafting brand positionings and strategies that have benefited numerous companies, both small and large, from established multinationals to startups. I use a straightforward approach (see my section on brand strategies) that starts with an understanding of the market, the company and the consumers and ends with a [...]

There is no question that the right brain is involved in creative thinking. But the idea that creativity is solely a function of one side of the brain is far too simplistic. The myth that it’s all about the right, well just isn’t right. As outlined in a recent article, any creative act, from solving [...]

Or is the other way around. Fuse Project out of San Francisco developed this revolutionary  solution to reduce use of packaging materials.

This weekend saw the release of the latest film in the Lady Dior series starring the French Oscar winning actress, Marion Cotillard, and her Dior handbag.  The latest film is directed by David Lynch and has a distinctly Twin Peaks feel to it. The previous film directed by Jonas Akerlund has the gorgeous Ms Cotillard [...]

From the Miami Herald. “Managers authentically want creativity and people authentically cherish it,” says Jennifer Mueller, an assistant professor at the Wharton School at the University of Pennsylvania. “But if you want to accept a creative idea, then you’ll have to come to terms with the idea that you don’t know with any degree of [...]

Tee shirt design from threadless.com

Mark S resume (lr)

A camera that records everything you see. A cool little camera that fits behind your ear from Looxcie.

Creativity comes in myriad different forms. For Andy Goldsworthy it’s making ephemeral art and from the things he finds in nature. His work is inspiring and beautiful. This extract is from the film about his work “Rivers and Tides.”

Watch the film on the manufacturers website of it morphing. It’s a real product from the Netherlands. http://www.bloomframe.nl/

 What do you get when you cross speed-dating with brainstorming? Yup, ‘speedstorming’ a rapid technique for coming up with ideas and assessing potential partners for collaboration. The psychologists who came up with the technique describe it like this: “Speedstorming is similar in structure to therecent phenomenon of speed-dating. Since itsorigination in 1998, speed-dating has inspireda [...]

One company has made swimming safer and more fun. Ask any parent about trying to teach their kids to swim and they’ll most likely tell you a story of their child being too afraid to get in the water. Whether it’s a river, the ocean, or even just the shallow end of a pool, the [...]

This ad for free WiFi in McDonald’s gets the idea across through a simple visual that sells the brand.

An ad for Hard Rock Cafe, Oslo.