An IBM study of of one-on-one CEO interviews, with over 1,500 corporate heads and public sector leaders across 60 nations and 33 industries asked them what drives them in managing their companies in today’s world.

From a series entitled “27 Vintage Ads That Would Be Banned Today.” Oh how things have changed.

I have two decades of experience creating and crafting brand positionings and strategies that have benefited numerous companies, both small and large, from established multinationals to startups. I use a straightforward approach (see my section on brand strategies) that starts with an understanding of the market, the company and the consumers and ends with a [...]

From the Miami Herald. “Managers authentically want creativity and people authentically cherish it,” says Jennifer Mueller, an assistant professor at the Wharton School at the University of Pennsylvania. “But if you want to accept a creative idea, then you’ll have to come to terms with the idea that you don’t know with any degree of [...]

This bulb has built-in solar panels so it can be used in places off the grid. Made by Nokero the rain-proof light bulb is about the size of a standard incandescent bulb and contains a replaceable, rechargeable battery that can be charged during the day to provide light at night. Nokero says the N100 is [...]

Domino’s Pizza in the UK have created augmented reality (AR) billboards that let passerby order pizza through their smart phones. According to Creativity Online: “Consumers can scan the posters, placed over 6,000 sites and communicating a special ’555′ deal, with their smartphone, download a mobile ordering app and become a Facebook fan, all while standing [...]

An ad for Hard Rock Cafe, Oslo.

From the New York Times 9th annual year in ideas The Great Depression inspired American fashion this year, from men’s wear by John Bartlett that looked like a stylized version of Lewis Hine’s New York to frocks by Ralph Lauren that wouldn’t feel out of place in a Dorothea Lange photograph. Meanwhile, off the runways, [...]

Or is the other way around. Fuse Project out of San Francisco developed this revolutionary  solution to reduce use of packaging materials.

Punk band Anti-Flag and useless.org released a limited edition tee shirt for Earth Day. The shirts are unwanted shirts that were gathering dust in Anti-Flag’s warehouse, that have now been repurposed with a new message. All proceeds fund a water and sanitation project in Sierra Leone. See more details here.

A single use toilet for slums in the developing world where there are no permanent toilets . Developed by Swedish architect Anders Wilhelmson who told the New York Times “Not only is it sanitary, they can reuse this to grow crops.” Once used, the bag can be knotted and buried, and a layer of urea [...]

This ad for free WiFi in McDonald’s gets the idea across through a simple visual that sells the brand.

Pop star Cee Lo Green will make about $20 million this year. His hit single “Forget You” (actually it’s not “Forget”, but another shorter word beginning with the same letter) became the 12th most downloaded track of all time. But his music sales represent only a small proportion of his earnings. The New York Times calculates [...]

A nice metaphor involving mice on wheels .

Ozzy Osbourne pretended to be his own waxwork figure at Madame Tussauds in New York as a way to promote his new album, “Scream” which is out on June 22nd.