A new study published in the Journal of Psychological Science helps explain why many people try to pooh-pooh novel ideas. They find it scary. Research by the University of Pennsylvania and co-author of the experiments that involved 200 subjects, showed that while people say they want creativity, in reality they reject it partly because creative [...]
This new phone from Nokia charges through body heat. What if charging your cell phone was as easy as sticking it in your pocket for a few hours? That’s the premise of the Nokia E-Cu concept phone, developed by British designer Patrick Hyland. Hyland’s Nokia E-Cu (E for environment, Cu for Copper) phone features a copper [...]
A very innovative use of the iPad to create light shows. It’s a great demo of ad agency Dentsu London’s mission: “Making Future Magic.” More details on the project and some other inspiring ideas here.
I have two decades of experience creating and crafting brand positionings and strategies that have benefited numerous companies, both small and large, from established multinationals to startups. I use a straightforward approach (see my section on brand strategies) that starts with an understanding of the market, the company and the consumers and ends with a [...]
Hunch is an interesting new business idea It helps people make decisions by asking you 10 questions and using the collective knowledge of the community to give advice. this is how they describe it on the website….. Look. Decision-making is difficult, and decisions have to be made constantly. What should I be for Halloween? Do [...]
You will have seen the announcement earlier this year that pop sensation Lady Gaga has become the creative director for instant camera company Polaroid. The cynical amongst us might view this as a publicity stunt that won’t translate into anything more than a few column inches. After all, now that all pictures are pretty much [...]
To promote the launch of new movie (that’s “film” in British), ‘Contagion starring Gwyneth Paltrow,’ Warner Bros in Canada created billboards (“posters”) composed of petri dishes on which bacteria grew to spell out its name.
Reap what you sow. Or, in this case, is it sow what you reap…? Whatever, it’s a good idea to have business cards that do more than clog up your wallet.
Take a tripod, add some simple wheels and now you can create Hollywood-style moving shots with your little old non-professional camera. Featured in Fast Company with a demo video here.
With the flick of a switch, Philips Electronics may have just dramatically lowered America’s electric bill. In September the Dutch electronics giant became the first to enter the U.S. Department of Energy’s L Prize competition, which seeks an LED alternative to the common 60-watt bulb. Sixty-watt lights account for 50% of the domestic incandescent market; [...]
from New York Times mags 9th annual year in ideas called “it happens when nobody is watching” and placed in a bus shelter in Berlin, was a one-time installation sponsored by Amnesty International. When a person in the shelter was looking at the poster, he saw, along with the words, a photograph of an amiable [...]
This is a great idea. A website where people can submit their own, and help develop others’ ideas. Ones like this crafty cord concealer. Quirky.com launches a new product every few days and then sells the products on its site.
It’s like getting your first Big Wheel all over again — and you don’t even have to pedal. An innovative bicycle-design concept derived from the old-fashioned penny-farthing, the YikeBike is a folding electric bicycle out of New Zealand. The rider sits on the seat, holds on at the sides and zooms around at a top [...]
What’s the secret weapon that will give a business an unfair advantage over its competitors? No, we’re not talking industrial espionage or insider trading. We are referring to creativity. Here are 6 tips for how to make your business more creative. (there are many more in our book!) 1. Celebrate mistakes. It’s okay to fail. [...]
